Fermented Wisdom: Business Lessons from the Craft Beer World
I am so excited about the incredible book that Dr. Sam Holloway, Dr Mark Meckler, and I are writing! Details about this book are below.
The Fermented Wisdom 411
Fermented Wisdom: Business Lessons from the Craft Beer World is a forthcoming book by Dr. Sam Holloway and Steven Shomler and Dr. Mark Meckler.
Remember when business used to be fun?
Fermented Wisdom has 11 insightful business lessons drawn directly from challenges faced by 11 different craft breweries. This book that will equip you to bring joy back to your business journey.
Topics in Fermented Wisdom include “Overcoming Your Beloved Outdated Strategy” “Four Uncomfortable Truths About Scale”, “How to Enchant and Delight Your Customers”, “Why You Need to Redefine What Winning Means” and more.
Each of the 11 business lessons in this book are augmented by the story of a local brewery that has successfully addressed that specific topic.
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