Earlier this week on Thursday (2/4) I went to Barnes and Noble and I discovered that Seth Godin has new book out – Linchpin: Are You Indispensable?

I have to say that this book caught my attention because the cover reminded me of my Flash comic books (Barry Allen, not Jay Garrick, Wally West or Bart Allen) that I had when I was a kid.

I picked up Linchpin and hopefully by next Thursday (2/11) I will have a book review posted.

I am particularly looking forward to chapters 1, The New World of Work; 5, Is It Possible to Do Hard Work in a Cubicle? and 10, The Culture of Connection.

The overview for chapter 10 says; “Linchpins don’t work in a vacuum. Your personality and attitude are more important than the actual work product you create.”

If you are not familiar with Seth Godin, he is an amazing writer. He writes business and marketing books.

I have found Seth’s books to be very helpful! Let me mention a few.


If you are ever wondering whether it is time to quit an endeavor check out his book—The Dip. This book gives a fantastic teaching on when we should quit and when we should press on.

Purple Cow a great marketing book! If you only read two marketing books in your lifetime read Purple Cow and Juicing the Orange.



I read this book, Permission Marketing, in 2000 and it validated a lot of the ideas I was using as a church planter. I had received a little push back for some of the things I was doing. This book affirmed to me that I was on the right track. That affirmation was later backed up by actual measurable results.

I still use the concepts covered in this book to this day.


I would mention Tribes, however after I read that book, I felt some appropriate conviction, so I will not speak of it!


I am looking forward to reading Linchpin!